Eash, is a concept of self-expression and creativity for the modern lifestyle and way of living. It has been around for 6 years and is growing quickly. It has been described as a lifestyle, a platform to create cutting-edge fashion design and culture. Its ethos revolves around expressing yourself and taking risks with your look. This can be seen through their selection of unique and often innovative pieces of clothing, accessories and lifestyle items. The brand looks to push boundaries, challenge partners and inspire customers with their bold designs and risk-taking approach.