Ried is a small market town in Upper Austria, located in the Innviertel region of the state. The town is known mainly for its wine, which has been an important part of the local economy for many centuries. The Rieder wine region is in fact one of Austria's oldest and most famous wine-producing areas. It is the home of the Rieder Wineries, which produces some of the finest and most sought-after Austrian wines, including Grüner Veltliner, Riesling, and Chardonnay.

Over the centuries, Ried has also become known for its culture and traditions.