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OTT stands for Over the Top and describes the type of media media that is delivered to users over the internet instead of being broadcast over the airwaves, cable or satellite. It includes streaming services such as Netflix and Hulu, as well as interactive services like YouTube and social networks. It has been a growing trend since the mid-1990s and has since become the dominant model for delivering content to consumers.

OTT offers several key advantages over traditional broadcasting technology. It is much more cost effective than broadcast television, in part because of its scalability and because it allows for more personalized and targeted content.

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