"Viral" in context
Viral is a term used to describe something that spreads rapidly. It can refer to anything from news stories to illnesses, but most often it describes when an idea or video spreads quickly on the internet. The term went viral in the early 2000s when it was first used to describe the speed with which digital content travels. A viral aspect of something refers to the potential for it to become well-known very quickly in a form of word-of-mouth publicity. Social media and other digital platforms have helped to accelerate this process, with content that appeals to users often going viral in a matter of days or hours.