Definitions of goodwill

  1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) Scrapingweb Dictionary DB
  2. a disposition to kindness and compassion; benign good will; "the victor's grace in treating the vanquished" Scrapingweb Dictionary DB
  3. the friendly hope that something will succeed Scrapingweb Dictionary DB
  4. Kindly feeling; interest in the custom sold along with a business to a purchaser. Nuttall's Standard dictionary of the English language. By Nuttall, P.Austin. Published 1914.
  5. Kind feeling; favour; the benefit of a business in full operation, for which a price may be paid. Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.
  6. The primary INTANGIBLE ASSET of a company, generally comprised of reputation, contact networks, intellectual property, and branding. Although the assets have value, they cannot be physically inspected and are extremely ILLIQUID. Goodwill may also include the PREMIUM a company pays in acquiring another company; although such additional value is generally reflected on the corporate balance sheet it must typically be amortized over a set period of time. thelawdictionary.org
  7. Kindly feeling to person, favour; cheerful acquiescence or consent, heartiness, zeal; privilege granted by seller of business, of trading as recognized successor. Concise Oxford Dictionary

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